Founder & Principal
Sarah Edwin
Twenty years across enterprise IT, federal programs, and M&A. Formerly led complex modernization engagements at two Big Four firms.
Who we are
Built for leaders who can't afford to guess.
An Atlanta-headquartered technology consultancy founded on a single frustration: the gap between great IT advice and great IT execution.
Why work with us
- Senior strategists on every engagement
- Outcomes measured the way clients measure them
- Atlanta-based, nationwide-delivered
- GSA-aligned for federal mandates
Our story
Strategy is just opinion until someone delivers it.
We started The Sarah Edwin Group because we kept watching the same pattern: a big-name consultancy hands a CIO a thirty-slide strategy, then a different team — usually offshore, usually less senior — tries to execute it. By month four, the deck is in a drawer and the program is over budget.
We removed the relay. Our advisors do the work themselves. The strategist who scopes your cloud migration is the same one writing the runbook for cutover weekend. The senior who diligence-tests the carve-out is the one rebuilding the landing zone on the other side.
This is a smaller model on purpose. It's also why our retention rate is 95% — clients return because outcomes stick, not because they're locked into a master services agreement.
What we believe
Four principles. No exceptions.
Clarity over jargon.
We say what we mean. If we can't explain it to your board in two slides, we haven't earned the engagement.
Stewardship over invoicing.
We're not paid by the hour because we sell hours. We're paid because the next quarter looks different.
Outcomes over outputs.
Slides are a means. Status reports are a means. Cycle time, dollars recovered, audits passed — those are the work.
Velocity over ceremony.
We compress decision loops. Fewer steering committees, more decisions made before the meeting ends.
How we work
A four-step operating system.
Every engagement — staff augmentation, M&A carve-out, Amazon audit — runs through the same operating model. The depth differs; the rigor doesn't.
Listen
One week. Stakeholder interviews, system walkthroughs, and a candid read of what's working and what isn't.
Diagnose
A short, defensible document. Root causes, options, costs, trade-offs, and a recommended path. No three-binder reports.
Architect
The plan, the team, the milestones, the metrics. Designed to be executed — and to be auditable along the way.
Deliver
The same advisors who scoped the work run it. Weekly progress, monthly steering, quarterly outcomes review.
The team
Senior. Cross-functional. Atlanta-anchored.
Each member of our core team carries 15+ years operating across enterprise IT, federal mandates, and complex transactions.
Head of Public Sector
Marcus Halliday
Career federal IT operator. Led FedRAMP authorizations across three civilian agencies. Cleared TS/SCI.
Head of M&A
Priya Sundaram
Carve-out and integration specialist. Has owned IT separation programs through 14 transactions ranging from $40M to $2.3B.
15+
Years average
Of operating experience on the core team.
70+
Engagements
Across federal, mid-market, and enterprise.
95%
Retention
Clients return for the next problem.
1
Standard of work
No tiers. No pyramid. No bait-and-switch.